AdCP 3.1.13 · Negotiation layer

AdCP Governance

AdCP Governance is a schema group of the Ad Context Protocol holding 22 of the 64 operations in release 3.1.13, covering property and collection lists, content standards, campaign plans and the validation gate called before a campaign action executes.

Governance is the largest group in the registry at 22 of the 64 operations. Ten are create, update, get, list and delete cycles over property lists and collection lists. Six define, retrieve and apply content standards, including calibrate_content, which aligns buyer and seller on brand suitability through structured dialogue before execution. Two evaluate delivered material: get_media_buy_artifacts retrieves content context records from a media buy for post-delivery validation, and get_creative_features evaluates a creative manifest against a governance agent.

The remaining four are experimental: sync_plans, report_plan_outcome, get_plan_audit_logs and check_governance, the validation gate orchestrators and sellers call before executing any campaign action. Experimental means the surface can change between 3.x releases on at least six weeks' notice, and an agent implementing one declares its feature id in experimental_features on get_adcp_capabilities. Nine of the 22 ship without a bundled/ copy: the five collection-list operations and the four plan operations.

What the 22 governance operations do

Governance — 22 operations
Operation	Request fields	Response fields	What it does
`calibrate_content`	7	13	calibrate_content aligns buyers and sellers on brand suitability standards through structured dialogue before AdCP campaign execution begins.
`check_governance`	15	16	check_governance is the universal validation gate in AdCP — orchestrators and sellers call it before executing any campaign action.
`create_collection_list`	11	16	Collection list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists for content programs, combining explicit program references with dynamic genre and content rating filters.
`create_content_standards`	9	13	create_content_standards defines a brand suitability configuration with content policies, risk thresholds, and category rules for AdCP campaigns.
`create_property_list`	11	16	Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.
`delete_collection_list`	7	16	Collection list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists for content programs, combining explicit program references with dynamic genre and content rating filters.
`delete_property_list`	7	16	Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.
`get_collection_list`	8	20	Collection list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists for content programs, combining explicit program references with dynamic genre and content rating filters.
`get_content_standards`	5	13	get_content_standards retrieves the full content safety policy configuration for a specific standards ID in AdCP.
`get_creative_features`	7	13	get_creative_features evaluates a creative manifest against a governance agent and returns feature values for brand safety and compliance in AdCP.
`get_media_buy_artifacts`	10	13	get_media_buy_artifacts retrieves content context records from a media buy for post-delivery brand suitability validation in AdCP.
`get_plan_audit_logs`	9	15	get_plan_audit_logs retrieves governance state, budget tracking, and a complete audit trail for AdCP campaign plans or portfolios.
`get_property_list`	8	20	Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.
`list_collection_lists`	7	16	Collection list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists for content programs, combining explicit program references with dynamic genre and content rating filters.
`list_content_standards`	8	13	list_content_standards returns available content safety configurations with optional filtering and pagination in AdCP.
`list_property_lists`	7	16	Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.
`report_plan_outcome`	13	10	report_plan_outcome sends action results to the AdCP governance agent so it can update budget tracking, state, and compliance records.
`sync_plans`	6	15	sync_plans pushes campaign plans with budget limits, channels, flight dates, and compliance policies to an AdCP governance agent.
`update_collection_list`	13	15	Collection list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists for content programs, combining explicit program references with dynamic genre and content rating filters.
`update_content_standards`	10	13	update_content_standards modifies an existing content standards configuration in AdCP, creating a new version for audit purposes.
`update_property_list`	13	15	Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.
`validate_content_delivery`	8	13	validate_content_delivery batch-evaluates delivery records against content safety policies asynchronously in AdCP.

`calibrate_content`

calibrate_content aligns buyers and sellers on brand suitability standards through structured dialogue before AdCP campaign execution begins.

calibrate_content request — 7 fields, 3 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`standards_id`	string	required	Standards configuration to calibrate against
`artifact`	artifact	required	Artifact to evaluate
`idempotency_key`	string	required	Client-generated unique key for at-most-once execution.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

calibrate_content response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

calibrate_content — Example (json) — source

{
  "$schema": "/schemas/content-standards/artifact.json",
  "property_rid": "01916f3a-a1d3-7000-8000-000000000040",
  "artifact_id": "r_fitness_abc123",
  "assets": [
    {"type": "text", "role": "title", "content": "Best protein sources for muscle building", "language": "en"},
    {"type": "text", "role": "paragraph", "content": "Looking for recommendations on high-quality protein sources for recovery", "language": "en"},
    {"type": "text", "role": "paragraph", "content": "I've been lifting for 6 months and want to optimize my diet.", "language": "en"},
    {"type": "image", "url": "https://cdn.reddit.com/fitness-image.jpg", "alt_text": "Person lifting weights"}
  ]
}

`check_governance`

check_governance is the universal validation gate in AdCP — orchestrators and sellers call it before executing any campaign action.

check_governance request — 15 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`plan_id`	string	required	Campaign governance plan identifier.
`caller`	string	required	URL of the agent making the request.
`purchase_type`	purchase-type		The type of financial commitment being checked. One of: media_buy, rights_license, signal_activation, creative_services.
`tool`	string		The AdCP tool being checked (e.g., 'create_media_buy', 'acquire_rights', 'activate_signal').
`payload`	object		The full tool arguments as they would be sent to the seller.
`governance_context`	string		Governance context token from a prior check_governance response.
`phase`	governance-phase		The phase of the governed action's lifecycle. One of: purchase, modification, delivery.
`planned_delivery`	planned-delivery		What the seller will actually deliver.
`delivery_metrics`	object		Actual delivery performance data.
`modification_summary`	string		Human-readable summary of what changed.
`invoice_recipient`	business-entity		Invoice recipient from the purchase request.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

check_governance response — 16 fields, 4 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`check_id`	string	required	Unique identifier for this governance check record.
`verdict`	governance-decision	required	Governance verdict: approved \| denied \| conditions. One of: approved, denied, conditions.
`plan_id`	string	required	Echoed from request.
`explanation`	string	required	Human-readable explanation of the governance decision.
`findings`	object[]		Specific issues found during the governance check.
`conditions`	object[]		Present when verdict is 'conditions'.
`expires_at`	string		When this approval expires.
`next_check`	string		When the seller should next call check_governance with delivery metrics.
`categories_evaluated`	string[]		Governance categories evaluated during this check.
`policies_evaluated`	string[]		Policy IDs evaluated during this check.
`mode`	governance-mode		Governance enforcement mode active when this check was evaluated. One of: audit, advisory, enforce.
`governance_context`	string		Governance context token for this governed action.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

check_governance — Example (json) — source

{
  "plan_id": "plan_nova_signal_launch",
  "caller": "https://buying.pinnacle-agency.example",
  "target_agent": "https://signals.meridian.example/adcp",
  "purchase_type": "signal_activation",
  "proposed_commitment": {
    "amount": 0,
    "currency": "USD"
  },
  "tool": "activate_signal",
  "payload": {
    "idempotency_key": "67da3ce4-f2aa-4b63-93a1-215106690f73",
    "signal_agent_segment_id": "segment_urban_commuters",
    "destinations": [
      {
        "type": "agent",
        "agent_url": "https://sales.streamhaus.example"
      }
    ]
  },
  "runtime_attestations": [
    {
      "issuer": {
        "type": "origin",
        "origin": "https://credentials.example"
      },
      "claim_type": "https://claims.example/audience/population-stability",
      "subject": {
        "type": "resource",
        "resource_type": "https://adcontextprotocol.org/claims/subjects/signal",
        "namespace": "https://signals.meridian.example/adcp",
        "id": "segment_urban_commuters"
      },
      "locator": {
        "type": "issuer_credential_id",
        "credential_id": "cred_population_2026_08",
        "resolver_id": "primary"
      },
      "content_digest": "sha256:cee39fac0bff75b76b0dd193c19e259d7bfed089dd9ae4a528a132d32ec7449a"
    }
  ]
}

`create_collection_list`

Collection list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists for content programs, combining explicit program references with dynamic genre and content rating filters.

create_collection_list request — 11 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`account`	account-ref		Account that will own the list.
`name`	string	required	Human-readable name for the list
`description`	string		Description of the list's purpose
`base_collections`	base-collection-source[]		Array of collection sources to evaluate.
`filters`	collection-list-filters		Dynamic filters to apply when resolving the list
`brand`	brand-ref		Brand reference.
`idempotency_key`	string	required	Client-generated unique key for this request.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

create_collection_list response — 16 fields, 3 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`list`	collection-list	required	The created collection list
`auth_token`	string	required	Token that authorizes sellers to fetch this list via get_collection_list.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

create_collection_list — Example (json) — source

{
  "selection_type": "distribution_ids",
  "identifiers": [
    { "type": "imdb_id", "value": "tt9999901" },
    { "type": "gracenote_id", "value": "SH000001" },
    { "type": "eidr_id", "value": "10.5240/XXXX-XXXX-XXXX-XXXX-XXXX-C" }
  ]
}

`create_content_standards`

create_content_standards defines a brand suitability configuration with content policies, risk thresholds, and category rules for AdCP campaigns.

create_content_standards request — 9 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`scope`	object	required	Where this standards configuration applies
`registry_policy_ids`	string[]		Registry policy IDs to use as the evaluation basis for this content standard.
`policies`	policy-entry[]		Bespoke policies for this content-standards configuration, using the same shape as registry entries.
`calibration_exemplars`	object		Training/test set to calibrate policy interpretation.
`idempotency_key`	string	required	Client-generated unique key for this request.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

create_content_standards response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

create_content_standards — Example (json) — source

{
  "$schema": "/schemas/content-standards/create-content-standards-request.json",
  "idempotency_key": "a9b0c1d2-e3f4-4567-a890-567890123456",
  "scope": {
    "countries_all": ["GB", "DE", "FR"],
    "channels_any": ["display", "olv", "ctv"],
    "languages_any": ["en", "de", "fr"],
    "description": "EMEA - all digital channels"
  },
  "policies": [
    {
      "policy_id": "no_violence",
      "policy_categories": ["brand_safety"],
      "enforcement": "must",
      "policy": "Avoid content depicting violence, weapons, or physical aggression."
    },
    {
      "policy_id": "no_controversial_politics",
      "policy_categories": ["brand_suitability"],
      "enforcement": "must",
      "policy": "Avoid controversial political content and ongoing partisan disputes."
    },
    {
      "policy_id": "no_adult_themes",
      "policy_categories": ["brand_safety"],
      "enforcement": "must",
      "policy": "Avoid adult, sexual, or mature themes."
    },
    {
      "policy_id": "no_sedentary_glorification",
      "policy_categories": ["brand_suitability"],
      "enforcement": "should",
      "policy": "Avoid content that portrays sedentary lifestyle positively; conflicts with brand positioning."
    }
  ],
  "calibration_exemplars": {
    "pass": [
      { "type": "url", "value": "https://espn.com/nba/story/_/id/12345/lakers-championship", "language": "en" },
      { "type": "url", "value": "https://healthline.com/fitness/cardio-workout", "language": "en" }
    ],
    "fail": [
      { "type": "url", "value": "https://tabloid.example.com/celebrity-scandal", "language": "en" },
      { "type": "url", "value": "https://news.example.com/controversial-politics-article", "language": "en" }
    ]
  }
}

`create_property_list`

Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.

create_property_list request — 11 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`account`	account-ref		Account that will own the list.
`name`	string	required	Human-readable name for the list
`description`	string		Description of the list's purpose
`base_properties`	base-property-source[]		Array of property sources to evaluate.
`filters`	property-list-filters		Dynamic filters to apply when resolving the list
`brand`	brand-ref		Brand reference.
`idempotency_key`	string	required	Client-generated unique key for this request.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

create_property_list response — 16 fields, 3 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`list`	property-list	required	The created property list
`auth_token`	string	required	Token that can be shared with sellers to authorize fetching this list.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

create_property_list — Example (json) — source

{
  "list_id": "uk_premium_news_q1",
  "name": "UK Premium News Sites Q1 2026",
  "description": "High-quality UK news sites for Q1 campaign",
  "account": { "account_id": "acc_brand_x_direct_01" },
  "base_properties": [
    {
      "selection_type": "publisher_tags",
      "publisher_domain": "raptive.com",
      "tags": ["premium_news", "uk_tier1"]
    }
  ],
  "filters": {
    "countries_all": ["UK"],
    "channels_any": ["display", "video"],
    "feature_requirements": [
      { "feature_id": "mfa_score", "min_value": 90, "max_value": 100 }
    ]
  },
  "brand": {
    "domain": "acmecorp.com"
  },
  "created_at": "2026-01-03T10:00:00Z",
  "updated_at": "2026-01-03T10:00:00Z",
  "property_count": 847
}

`delete_collection_list`

delete_collection_list request — 7 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`list_id`	string	required	ID of the collection list to delete
`account`	account-ref		Account that owns the list.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.
`idempotency_key`	string	required	Client-generated unique key for at-most-once execution.

delete_collection_list response — 16 fields, 3 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`deleted`	boolean	required	Whether the list was successfully deleted
`list_id`	string	required	ID of the deleted list
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

delete_collection_list — Example (json) — source

{
  "selection_type": "distribution_ids",
  "identifiers": [
    { "type": "imdb_id", "value": "tt9999901" },
    { "type": "gracenote_id", "value": "SH000001" },
    { "type": "eidr_id", "value": "10.5240/XXXX-XXXX-XXXX-XXXX-XXXX-C" }
  ]
}

`delete_property_list`

Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.

delete_property_list request — 7 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`list_id`	string	required	ID of the property list to delete
`account`	account-ref		Account that owns the list.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.
`idempotency_key`	string	required	Client-generated unique key for at-most-once execution.

delete_property_list response — 16 fields, 3 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`deleted`	boolean	required	Whether the list was successfully deleted
`list_id`	string	required	ID of the deleted list
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

delete_property_list — Example (json) — source

{
  "list_id": "uk_premium_news_q1",
  "name": "UK Premium News Sites Q1 2026",
  "description": "High-quality UK news sites for Q1 campaign",
  "account": { "account_id": "acc_brand_x_direct_01" },
  "base_properties": [
    {
      "selection_type": "publisher_tags",
      "publisher_domain": "raptive.com",
      "tags": ["premium_news", "uk_tier1"]
    }
  ],
  "filters": {
    "countries_all": ["UK"],
    "channels_any": ["display", "video"],
    "feature_requirements": [
      { "feature_id": "mfa_score", "min_value": 90, "max_value": 100 }
    ]
  },
  "brand": {
    "domain": "acmecorp.com"
  },
  "created_at": "2026-01-03T10:00:00Z",
  "updated_at": "2026-01-03T10:00:00Z",
  "property_count": 847
}

`get_collection_list`

get_collection_list request — 8 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`list_id`	string	required	ID of the collection list to retrieve
`account`	account-ref		Account that owns the list.
`resolve`	boolean		Whether to apply filters and return resolved collections (default: true)
`pagination`	object		Pagination parameters.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_collection_list response — 20 fields, 2 required

Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`list`	collection-list	required	The collection list metadata (always returned)
`collections`	object[]		Resolved collections that passed filters (if resolve=true).
`pagination`	pagination-response		Standard cursor-based pagination metadata for list responses
`resolved_at`	string		When the list was resolved
`cache_valid_until`	string		Cache expiration timestamp.
`coverage_gaps`	object		Collections included in the list despite missing metadata for a filtered dimension.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_collection_list — Example (json) — source

{
  "selection_type": "distribution_ids",
  "identifiers": [
    { "type": "imdb_id", "value": "tt9999901" },
    { "type": "gracenote_id", "value": "SH000001" },
    { "type": "eidr_id", "value": "10.5240/XXXX-XXXX-XXXX-XXXX-XXXX-C" }
  ]
}

`get_content_standards`

get_content_standards retrieves the full content safety policy configuration for a specific standards ID in AdCP.

get_content_standards request — 5 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`standards_id`	string	required	Identifier for the standards configuration to retrieve
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_content_standards response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

get_content_standards — Example (json) — source

{
  "standards_id": "emea_digital_safety",
  "name": "EMEA - all digital channels",
  "countries_all": ["GB", "DE", "FR"],
  "channels_any": ["display", "olv", "ctv"],
  "languages_any": ["en", "de", "fr"],
  "policies": [
    { "policy_id": "no_violence", "policy_categories": ["brand_safety"], "enforcement": "must", "policy": "Avoid content depicting violence, weapons, or physical aggression." },
    { "policy_id": "no_controversial_politics", "policy_categories": ["brand_suitability"], "enforcement": "must", "policy": "Avoid controversial political content." },
    { "policy_id": "no_adult_themes", "policy_categories": ["brand_safety"], "enforcement": "must", "policy": "Avoid adult, sexual, or mature themes." },
    { "policy_id": "no_hate_speech", "policy_categories": ["brand_safety"], "enforcement": "must", "policy": "Block hate speech and illegal activities." },
    { "policy_id": "no_athlete_disparagement", "policy_categories": ["brand_suitability"], "enforcement": "must", "policy": "Block content disparaging athletes." },
    { "policy_id": "no_sedentary_glorification", "policy_categories": ["brand_suitability"], "enforcement": "should", "policy": "Avoid content that portrays sedentary lifestyle positively." }
  ],
  "calibration_exemplars": {
    "pass": [
      { "type": "url", "value": "https://espn.com/nba/story/_/id/12345/lakers-championship", "language": "en" },
      { "type": "url", "value": "https://healthline.com/fitness/cardio-workout", "language": "en" }
    ],
    "fail": [
      { "type": "url", "value": "https://tabloid.example.com/celebrity-scandal", "language": "en" },
      { "type": "url", "value": "https://news.example.com/controversial-politics-article", "language": "en" }
    ]
  }
}

`get_creative_features`

get_creative_features evaluates a creative manifest against a governance agent and returns feature values for brand safety and compliance in AdCP.

get_creative_features request — 7 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`creative_manifest`	creative-manifest	required	The creative manifest to evaluate.
`feature_ids`	string[]		Optional filter to specific features.
`account`	account-ref		Account for billing this evaluation.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_creative_features response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

get_creative_features — Example (json) — source

{
  "$schema": "/schemas/creative/get-creative-features-request.json",
  "creative_manifest": {
    "format_kind": "display_tag",
    "assets": {
      "tag_url": {
        "asset_type": "url",
        "url": "https://cdn.agency.com/creative/abc123.html"
      }
    }
  },
  "feature_ids": ["auto_redirect", "credential_harvest", "cloaking"]
}

`get_media_buy_artifacts`

get_media_buy_artifacts retrieves content context records from a media buy for post-delivery brand suitability validation in AdCP.

get_media_buy_artifacts request — 10 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`account`	account-ref		Filter artifacts to a specific account.
`media_buy_id`	string	required	Media buy to get artifacts from
`package_ids`	string[]		Filter to specific packages within the media buy
`failures_only`	boolean		When true, only return artifacts where the seller's local model returned local_verdict: 'fail'.
`time_range`	object		Filter to specific time period
`pagination`	object		Pagination parameters.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_media_buy_artifacts response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

get_media_buy_artifacts — Example (json) — source

{
  "$schema": "/schemas/content-standards/get-media-buy-artifacts-response.json",
  "status": "completed",
  "media_buy_id": "mb_nike_reddit_q1",
  "artifacts": [
    {
      "record_id": "imp_12345",
      "timestamp": "2025-01-15T10:30:00Z",
      "package_id": "pkg_feed_standard",
      "artifact": {
        "property_rid": "01916f3a-a1d3-7000-8000-000000000040",
        "artifact_id": "r_fitness_abc123",
        "assets": [
          {"type": "text", "role": "title", "content": "Best protein sources for muscle building", "language": "en"},
          {"type": "text", "role": "paragraph", "content": "Looking for recommendations on high-quality protein sources for recovery", "language": "en"},
          {"type": "image", "url": "https://cdn.reddit.com/fitness-image.jpg", "alt_text": "Person lifting weights"}
        ]
      },
      "country": "US",
      "channel": "social",
      "brand_context": {"brand_id": "nike_global", "sku_id": "air_max_2025"},
      "local_verdict": "pass"
    },
    {
      "record_id": "imp_12346",
      "timestamp": "2025-01-15T10:35:00Z",
      "package_id": "pkg_feed_standard",
      "artifact": {
        "property_rid": "01916f3a-a1d3-7000-8000-000000000040",
        "artifact_id": "r_news_politics_456",
        "assets": [
          {"type": "text", "role": "title", "content": "Election Results Analysis", "language": "en"},
          {"type": "text", "role": "paragraph", "content": "The latest polling data shows a tight race between candidates", "language": "en"}
        ]
      },
      "country": "US",
      "channel": "social",
      "brand_context": {"brand_id": "nike_global", "sku_id": "air_max_2025"},
      "local_verdict": "fail"
    }
  ],
  "collection_info": {
    "total_deliveries": 100000,
    "total_collected": 1000,
    "returned_count": 1000,
    "effective_rate": 0.01
  },
  "pagination": {
    "cursor": "eyJvZmZzZXQiOjEwMDB9",
    "has_more": true
  }
}

`get_plan_audit_logs`

get_plan_audit_logs retrieves governance state, budget tracking, and a complete audit trail for AdCP campaign plans or portfolios.

get_plan_audit_logs request — 9 fields, 0 required
Field	Type	Description
`adcp_version`	string	Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer	DEPRECATED in favor of adcp_version (release-precision string).
`plan_ids`	string[]	Plan IDs to retrieve.
`portfolio_plan_ids`	string[]	Portfolio plan IDs.
`governance_contexts`	string[]	Filter audit entries by governance context.
`purchase_types`	purchase-type[]	Filter audit entries by purchase type.
`include_entries`	boolean	Include the full audit trail.
`context`	context	Opaque correlation data that is echoed unchanged in responses.
`ext`	ext	Extension object for platform-specific, vendor-namespaced parameters.

get_plan_audit_logs response — 15 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`plans`	object[]	required	Audit data for each requested plan.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_plan_audit_logs — Example (json) — source

{
  "tool": "get_plan_audit_logs",
  "arguments": {
    "plan_ids": ["plan_q1_2026_launch"],
    "include_entries": true
  }
}

`get_property_list`

Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.

get_property_list request — 8 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`list_id`	string	required	ID of the property list to retrieve
`account`	account-ref		Account that owns the list.
`resolve`	boolean		Whether to apply filters and return resolved identifiers (default: true)
`pagination`	object		Pagination parameters.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_property_list response — 20 fields, 2 required

Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`list`	property-list	required	The property list metadata (always returned)
`identifiers`	identifier[]		Resolved identifiers that passed filters (if resolve=true).
`pagination`	pagination-response		Standard cursor-based pagination metadata for list responses
`resolved_at`	string		When the list was resolved
`cache_valid_until`	string		Cache expiration timestamp.
`coverage_gaps`	object		Properties included in the list despite missing feature data.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

get_property_list — Example (json) — source

{
  "list_id": "uk_premium_news_q1",
  "name": "UK Premium News Sites Q1 2026",
  "description": "High-quality UK news sites for Q1 campaign",
  "account": { "account_id": "acc_brand_x_direct_01" },
  "base_properties": [
    {
      "selection_type": "publisher_tags",
      "publisher_domain": "raptive.com",
      "tags": ["premium_news", "uk_tier1"]
    }
  ],
  "filters": {
    "countries_all": ["UK"],
    "channels_any": ["display", "video"],
    "feature_requirements": [
      { "feature_id": "mfa_score", "min_value": 90, "max_value": 100 }
    ]
  },
  "brand": {
    "domain": "acmecorp.com"
  },
  "created_at": "2026-01-03T10:00:00Z",
  "updated_at": "2026-01-03T10:00:00Z",
  "property_count": 847
}

`list_collection_lists`

list_collection_lists request — 7 fields, 0 required
Field	Type	Description
`adcp_version`	string	Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer	DEPRECATED in favor of adcp_version (release-precision string).
`account`	account-ref	Filter to lists owned by this account.
`name_contains`	string	Filter to lists whose name contains this string
`pagination`	pagination-request	Standard cursor-based pagination parameters for list operations
`context`	context	Opaque correlation data that is echoed unchanged in responses.
`ext`	ext	Extension object for platform-specific, vendor-namespaced parameters.

list_collection_lists response — 16 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`lists`	collection-list[]	required	Array of collection lists (metadata only, not resolved collections)
`pagination`	pagination-response		Standard cursor-based pagination metadata for list responses
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

list_collection_lists — Example (json) — source

{
  "selection_type": "distribution_ids",
  "identifiers": [
    { "type": "imdb_id", "value": "tt9999901" },
    { "type": "gracenote_id", "value": "SH000001" },
    { "type": "eidr_id", "value": "10.5240/XXXX-XXXX-XXXX-XXXX-XXXX-C" }
  ]
}

`list_content_standards`

list_content_standards returns available content safety configurations with optional filtering and pagination in AdCP.

list_content_standards request — 8 fields, 0 required
Field	Type	Description
`adcp_version`	string	Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer	DEPRECATED in favor of adcp_version (release-precision string).
`channels`	channels[]	Filter by channel
`languages`	string[]	Filter by BCP 47 language tags
`countries`	string[]	Filter by ISO 3166-1 alpha-2 country codes
`pagination`	pagination-request	Standard cursor-based pagination parameters for list operations
`context`	context	Opaque correlation data that is echoed unchanged in responses.
`ext`	ext	Extension object for platform-specific, vendor-namespaced parameters.

list_content_standards response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

list_content_standards — Example (json) — source

{
  "$schema": "/schemas/content-standards/list-content-standards-response.json",
  "status": "completed",
  "standards": [
    {
      "standards_id": "emea_digital_safety",
      "name": "EMEA - all digital channels",
      "countries_all": ["GB", "DE", "FR"],
      "channels_any": ["display", "olv", "ctv"],
      "languages_any": ["en", "de", "fr"]
    },
    {
      "standards_id": "us_display_only",
      "name": "US - display only",
      "countries_all": ["US"],
      "channels_any": ["display"],
      "languages_any": ["en"]
    }
  ]
}

`list_property_lists`

Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.

list_property_lists request — 7 fields, 0 required
Field	Type	Description
`adcp_version`	string	Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer	DEPRECATED in favor of adcp_version (release-precision string).
`account`	account-ref	Filter to lists owned by this account.
`name_contains`	string	Filter to lists whose name contains this string
`pagination`	pagination-request	Standard cursor-based pagination parameters for list operations
`context`	context	Opaque correlation data that is echoed unchanged in responses.
`ext`	ext	Extension object for platform-specific, vendor-namespaced parameters.

list_property_lists response — 16 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`lists`	property-list[]	required	Array of property lists (metadata only, not resolved properties)
`pagination`	pagination-response		Standard cursor-based pagination metadata for list responses
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

list_property_lists — Example (json) — source

{
  "list_id": "uk_premium_news_q1",
  "name": "UK Premium News Sites Q1 2026",
  "description": "High-quality UK news sites for Q1 campaign",
  "account": { "account_id": "acc_brand_x_direct_01" },
  "base_properties": [
    {
      "selection_type": "publisher_tags",
      "publisher_domain": "raptive.com",
      "tags": ["premium_news", "uk_tier1"]
    }
  ],
  "filters": {
    "countries_all": ["UK"],
    "channels_any": ["display", "video"],
    "feature_requirements": [
      { "feature_id": "mfa_score", "min_value": 90, "max_value": 100 }
    ]
  },
  "brand": {
    "domain": "acmecorp.com"
  },
  "created_at": "2026-01-03T10:00:00Z",
  "updated_at": "2026-01-03T10:00:00Z",
  "property_count": 847
}

`report_plan_outcome`

report_plan_outcome sends action results to the AdCP governance agent so it can update budget tracking, state, and compliance records.

report_plan_outcome request — 13 fields, 4 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`plan_id`	string	required	The plan this outcome is for.
`check_id`	string		The check_id from check_governance.
`idempotency_key`	string	required	Client-generated unique key for this request.
`purchase_type`	purchase-type		The type of financial commitment this outcome is for. One of: media_buy, rights_license, signal_activation, creative_services.
`outcome`	outcome-type	required	Outcome type. One of: completed, failed, delivery.
`seller_response`	object		The seller's full response.
`delivery`	object		Delivery metrics.
`error`	object		Error details.
`governance_context`	string	required	Opaque governance context from the check_governance response that authorized this action.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

report_plan_outcome response — 10 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`outcome_id`	string	required	Unique identifier for this outcome record.
`outcome_state`	string	required	Outcome state. One of: accepted, findings.
`committed_budget`	number		Budget committed from this outcome.
`findings`	object[]		Issues detected.
`plan_summary`	object		Updated plan budget state.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

report_plan_outcome — Example (json) — source

{
  "tool": "report_plan_outcome",
  "arguments": {
    "plan_id": "plan_q1_2026_launch",
    "check_id": "chk_xyz789",
    "idempotency_key": "outcome-create-2026-001",
    "governance_context": "gc_mb_seller_456",
    "outcome": "completed",
    "seller_response": {
      "seller_reference": "mb_seller_456",
      "packages": [
        {
          "package_id": "pkg_001",
          "product_id": "premium_video_300k",
          "budget": 150000,
          "targeting_overlay": {
            "geo": { "include": [{ "type": "country", "code": "US" }] },
            "viewability": { "standard": "mrc", "threshold": 50 }
          }
        }
      ],
      "planned_delivery": {
        "geo": { "countries": ["US"] },
        "channels": ["olv"],
        "start_time": "2026-03-15T00:00:00Z",
        "end_time": "2026-06-15T00:00:00Z",
        "total_budget": 150000,
        "currency": "USD"
      },
      "creative_deadline": "2026-03-20T00:00:00Z"
    }
  }
}

`sync_plans`

sync_plans pushes campaign plans with budget limits, channels, flight dates, and compliance policies to an AdCP governance agent.

sync_plans request — 6 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`idempotency_key`	string	required	Client-generated unique key for at-most-once execution.
`plans`	object[]	required	One or more campaign plans to sync.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

sync_plans response — 15 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`plans`	object[]	required	Status for each synced plan.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

sync_plans — Example (json) — source

{
  "tool": "sync_plans",
  "arguments": {
    "plans": [
      {
        "plan_id": "plan_q1_2026_launch",
        "brand": {
          "domain": "acmecorp.com"
        },
        "objectives": "Drive awareness for spring product launch among 25-54 adults in the US, focusing on premium video and high-impact display.",
        "budget": {
          "total": 500000,
          "currency": "USD",
          "reallocation_threshold": 25000,
          "per_seller_max_pct": 40,
          "allocations": {
            "media_buy": { "amount": 400000 },
            "rights_license": { "amount": 75000 },
            "signal_activation": { "amount": 25000 }
          }
        },
        "channels": {
          "required": ["olv"],
          "allowed": ["olv", "display", "ctv", "audio"],
          "mix_targets": {
            "olv": { "min_pct": 40, "max_pct": 70 },
            "display": { "min_pct": 10, "max_pct": 30 },
            "ctv": { "min_pct": 0, "max_pct": 20 },
            "audio": { "min_pct": 0, "max_pct": 10 }
          }
        },
        "flight": {
          "start": "2026-03-15T00:00:00Z",
          "end": "2026-06-15T00:00:00Z"
        },
        "countries": ["US"],
        "policy_categories": ["age_restricted"],
        "audience": {
          "include": [
            { "type": "description", "description": "Adults 25-54 interested in home improvement" }
          ],
          "exclude": [
            { "type": "description", "description": "Children under 13" }
          ]
        },
        "restricted_attributes": ["health_data"],
        "min_audience_size": 1000,
        "policy_ids": ["us_coppa", "alcohol_advertising"],
        "custom_policies": [
          {
            "policy_id": "no_competitor_adjacency",
            "enforcement": "must",
            "policy": "No advertising adjacent to competitor content."
          }
        ],
        "approved_sellers": null,
        "ext": {}
      }
    ]
  }
}

`update_collection_list`

update_collection_list request — 13 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`list_id`	string	required	ID of the collection list to update
`account`	account-ref		Account that owns the list.
`name`	string		New name for the list
`description`	string		New description
`base_collections`	base-collection-source[]		Complete replacement for the base collections list (not a patch).
`filters`	collection-list-filters		Complete replacement for the filters (not a patch)
`brand`	brand-ref		Update brand reference.
`webhook_url`	string		Update the webhook URL for list change notifications (set to empty string to remove).
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.
`idempotency_key`	string	required	Client-generated unique key for at-most-once execution.

update_collection_list response — 15 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`list`	collection-list	required	The updated collection list
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

update_collection_list — Example (json) — source

{
  "selection_type": "distribution_ids",
  "identifiers": [
    { "type": "imdb_id", "value": "tt9999901" },
    { "type": "gracenote_id", "value": "SH000001" },
    { "type": "eidr_id", "value": "10.5240/XXXX-XXXX-XXXX-XXXX-XXXX-C" }
  ]
}

`update_content_standards`

update_content_standards modifies an existing content standards configuration in AdCP, creating a new version for audit purposes.

update_content_standards request — 10 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`standards_id`	string	required	ID of the standards configuration to update
`scope`	object		Updated scope for where this standards configuration applies
`registry_policy_ids`	string[]		Registry policy IDs to use as the evaluation basis.
`policies`	policy-entry[]		Updated bespoke policies for this content-standards configuration, using the same shape as registry entries.
`calibration_exemplars`	object		Updated training/test set to calibrate policy interpretation.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.
`idempotency_key`	string	required	Client-generated unique key for at-most-once execution.

update_content_standards response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

update_content_standards — Example (json) — source

{
  "$schema": "/schemas/content-standards/update-content-standards-request.json",
  "idempotency_key": "b0c1d2e3-f4a5-4678-b901-678901234567",
  "standards_id": "nike_emea_safety",
  "policies": [
    {
      "policy_id": "no_violence",
      "policy_categories": ["brand_safety"],
      "enforcement": "must",
      "policy": "Avoid content depicting violence, weapons, or physical aggression."
    },
    {
      "policy_id": "no_controversial_politics",
      "policy_categories": ["brand_suitability"],
      "enforcement": "must",
      "policy": "Avoid controversial political content."
    },
    {
      "policy_id": "no_adult_themes",
      "policy_categories": ["brand_safety"],
      "enforcement": "must",
      "policy": "Avoid adult, sexual, or mature themes."
    },
    {
      "policy_id": "no_hate_speech",
      "policy_categories": ["brand_safety"],
      "enforcement": "must",
      "policy": "Block hate speech and illegal activities."
    }
  ],
  "calibration_exemplars": {
    "pass": [
      { "type": "url", "value": "https://espn.com/nba/story/_/id/12345/lakers-win", "language": "en" },
      { "type": "url", "value": "https://healthline.com/fitness/cardio-workout", "language": "en" },
      { "type": "url", "value": "https://runnersworld.com/training/marathon-tips", "language": "en" }
    ],
    "fail": [
      { "type": "url", "value": "https://tabloid.example.com/celebrity-scandal", "language": "en" },
      { "type": "url", "value": "https://gambling.example.com/betting-guide", "language": "en" }
    ]
  }
}

`update_property_list`

Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static sets with dynamic filters.

update_property_list request — 13 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`list_id`	string	required	ID of the property list to update
`account`	account-ref		Account that owns the list.
`name`	string		New name for the list
`description`	string		New description
`base_properties`	base-property-source[]		Complete replacement for the base properties list (not a patch).
`filters`	property-list-filters		Complete replacement for the filters (not a patch)
`brand`	brand-ref		Update brand reference.
`webhook_url`	string		Update the webhook URL for list change notifications (set to empty string to remove)
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.
`idempotency_key`	string	required	Client-generated unique key for at-most-once execution.

update_property_list response — 15 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).
`list`	property-list	required	The updated property list
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

update_property_list — Example (json) — source

{
  "list_id": "uk_premium_news_q1",
  "name": "UK Premium News Sites Q1 2026",
  "description": "High-quality UK news sites for Q1 campaign",
  "account": { "account_id": "acc_brand_x_direct_01" },
  "base_properties": [
    {
      "selection_type": "publisher_tags",
      "publisher_domain": "raptive.com",
      "tags": ["premium_news", "uk_tier1"]
    }
  ],
  "filters": {
    "countries_all": ["UK"],
    "channels_any": ["display", "video"],
    "feature_requirements": [
      { "feature_id": "mfa_score", "min_value": 90, "max_value": 100 }
    ]
  },
  "brand": {
    "domain": "acmecorp.com"
  },
  "created_at": "2026-01-03T10:00:00Z",
  "updated_at": "2026-01-03T10:00:00Z",
  "property_count": 847
}

`validate_content_delivery`

validate_content_delivery batch-evaluates delivery records against content safety policies asynchronously in AdCP.

validate_content_delivery request — 8 fields, 2 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`standards_id`	string	required	Standards configuration to validate against
`records`	object[]	required	Delivery records to validate (max 10,000)
`feature_ids`	string[]		Specific features to evaluate (defaults to all)
`include_passed`	boolean		Include passed records in results
`context`	context		Opaque correlation data that is echoed unchanged in responses.
`ext`	ext		Extension object for platform-specific, vendor-namespaced parameters.

validate_content_delivery response — 13 fields, 1 required
Field	Type	Required	Description
`adcp_version`	string		Release-precision AdCP version (VERSION.RELEASE, e.g.
`adcp_major_version`	integer		DEPRECATED in favor of adcp_version (release-precision string).
`context_id`	string		Session/conversation identifier for tracking related operations across multiple task invocations.
`context`	context		Per-request opaque caller-supplied correlation object echoed unchanged in the response.
`task_id`	string		Unique identifier for tracking asynchronous operations.
`status`	task-status	required	Current task execution state. One of: submitted, working, input-required, completed, canceled, failed, rejected, auth-required, unknown.
`message`	string		Human-readable summary of the task result.
`timestamp`	string		ISO 8601 timestamp when the response was generated.
`replayed`	boolean		Set to true when this response was returned from the idempotency cache rather than from a fresh execution.
`adcp_error`	error		Transport-envelope error signal for fatal task failures.
`push_notification_config`	push-notification-config		Push notification configuration for async task updates (A2A and REST protocols).
`governance_context`	string		Governance context token issued by the account's governance agent during check_governance.
`payload`	object		Conceptual grouping for the task-specific response data defined by individual task response schemas (e.g., get-products-response.json, create-media-buy-response.json).

validate_content_delivery — Example (json) — source

{
  "record_id": "imp_12345",
  "timestamp": "2025-01-15T10:30:00Z",
  "media_buy_id": "mb_nike_reddit_q1",
  "artifact": {
    "property_id": {"type": "domain", "value": "example.com"},
    "artifact_id": "article_12345",
    "assets": [
      {"type": "text", "role": "title", "content": "Article Title"}
    ]
  },
  "country": "US",
  "channel": "display",
  "brand_context": {
    "brand_id": "nike_global",
    "sku_id": "air_max_2025"
  }
}

The other 9 AdCP areas

Media Buy — 11 operations
Creative — 8 operations
Signals — 2 operations
Protocol — 3 operations
Accounts — 5 operations
Brand Protocol — 6 operations
Sponsored Intelligence — 4 operations
Trusted Match — 2 operations
Compliance — 1 operation

AdCP Governance

What the 22 governance operations do

calibrate_content

check_governance

create_collection_list

create_content_standards

create_property_list

delete_collection_list

delete_property_list

get_collection_list

get_content_standards

get_creative_features

get_media_buy_artifacts

get_plan_audit_logs

get_property_list

list_collection_lists

list_content_standards

list_property_lists

report_plan_outcome

sync_plans

update_collection_list

update_content_standards

update_property_list

validate_content_delivery

The other 9 AdCP areas

Related

`calibrate_content`

`check_governance`

`create_collection_list`

`create_content_standards`

`create_property_list`

`delete_collection_list`

`delete_property_list`

`get_collection_list`

`get_content_standards`

`get_creative_features`

`get_media_buy_artifacts`

`get_plan_audit_logs`

`get_property_list`

`list_collection_lists`

`list_content_standards`

`list_property_lists`

`report_plan_outcome`

`sync_plans`

`update_collection_list`

`update_content_standards`

`update_property_list`

`validate_content_delivery`