Field-level reference for all 64 operations in Ad Context Protocol release 3.1.13, by protocol area.https://adcpexplorer.com/en-ushttps://adcpexplorer.com/areas/media-buy/https://adcpexplorer.com/areas/media-buy/Media buy task request/response schemasTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/creative/https://adcpexplorer.com/areas/creative/Creative protocol task request/response schemas and asset type definitionsTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/signals/https://adcpexplorer.com/areas/signals/Signals protocol task request/response schemasTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/protocol/https://adcpexplorer.com/areas/protocol/Protocol-level tasks that work across all AdCP domain protocolsTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/account/https://adcpexplorer.com/areas/account/Account management task request/response schemasTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/brand-protocol/https://adcpexplorer.com/areas/brand-protocol/Brand protocol for identity retrieval, rights discovery, acquisition, and lifecycle managementTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/governance/https://adcpexplorer.com/areas/governance/Governance protocol for property governance, brand standards, content standards, and complianceTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/sponsored-intelligence/https://adcpexplorer.com/areas/sponsored-intelligence/Sponsored Intelligence Protocol for conversational brand experiences in AI assistantsTue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/trusted-match/https://adcpexplorer.com/areas/trusted-match/Trusted Match Protocol (TMP) — real-time execution layer for activating pre-negotiated packages across any surface.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/areas/compliance/https://adcpexplorer.com/areas/compliance/Compliance testing tool schemas.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/get-products/https://adcpexplorer.com/operations/get-products/get_products task — discover advertising inventory in AdCP using natural language campaign briefs or structured filters.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/create-media-buy/https://adcpexplorer.com/operations/create-media-buy/create_media_buy task — create advertising campaigns in AdCP from discovered products.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/get-signals/https://adcpexplorer.com/operations/get-signals/get_signals is the AdCP task for discovering audience and contextual signals.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/activate-signal/https://adcpexplorer.com/operations/activate-signal/activate_signal is the AdCP task for pushing audience segments to DSPs and sales agents.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/build-creative/https://adcpexplorer.com/operations/build-creative/build_creative generates, transforms, or retrieves ad creative manifests in AdCP from a natural language brief to production-ready assets.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/get-adcp-capabilities/https://adcpexplorer.com/operations/get-adcp-capabilities/get_adcp_capabilities is the first call a buyer makes to discover an AdCP seller's supported protocols, auth model, version, and feature capabilities.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/context-match/https://adcpexplorer.com/operations/context-match/Sent by publisher to router or provider to evaluate packages against contextual signals.Tue, 11 Aug 2026 00:00:00 GMThttps://adcpexplorer.com/operations/identity-match/https://adcpexplorer.com/operations/identity-match/Sent by publisher to evaluate user eligibility for packages using an opaque identity token.Tue, 11 Aug 2026 00:00:00 GMT